Courses/AMZ-MASTERY
AMZ-MASTERY

Amazon Mastery Course — Complete Seller Program

Learn how to build a successful Amazon business from scratch. This complete training program teaches you how to find profitable products, source from China (Alibaba & 1688), create high-converting listings, launch products, manage inventory, run Amazon PPC ads, and scale globally across USA, UK, Canada, Europe and UAE marketplaces. Practical, step-by-step guidance for beginners, freelancers, entrepreneurs and business owners — aligned with Amazon's own seller education and leading Amazon training programs.

What you'll learn

01

Find profitable private-label and wholesale products

02

Source and negotiate with suppliers on Alibaba & 1688

03

Create SEO-optimized listings with A+ Content and Brand Story

04

Launch products and run profitable Amazon PPC campaigns

05

Manage FBA/FBM inventory, account health and appeals

06

Scale internationally with automation, VAs and AI tools

Course modules

50 modules
M01

M01 — Introduction to Amazon Business

Marketplace overview, opportunities, mindset.

M02

M02 — Amazon Business Models

Private Label, Wholesale, Online & Retail Arbitrage, Dropshipping (policies).

M03

M03 — Seller Account Registration

Individual vs Professional, documents, verification.

M04

M04 — Seller Central Dashboard

Navigation, tools, reports and settings.

M05

M05 — Amazon Policies & Compliance

TOS, restricted categories, IP rules.

M06

M06 — Product Research Masterclass

Criteria, tools (Helium 10, Jungle Scout), validation.

M07

M07 — Market Research

Demand, seasonality, trend analysis.

M08

M08 — Competitor Analysis

Listings, pricing, reviews, gaps.

M09

M09 — Keyword Research

Primary, long-tail, backend keywords.

M10

M10 — Supplier Research (Alibaba, 1688)

Verified suppliers, MOQ, lead times.

M11

M11 — Negotiation with Suppliers

Pricing, terms, samples, contracts.

M12

M12 — Sample Ordering & Quality Inspection

QC checklists, third-party inspection.

M13

M13 — Brand Creation

Naming, positioning, identity.

M14

M14 — Trademark & Brand Registry

USPTO/IPO filings, Amazon Brand Registry 2.0.

M15

M15 — Packaging & Barcode (UPC/FNSKU)

GS1 UPCs, FNSKU labels, packaging design.

M16

M16 — International Shipping

Air, sea, courier, Incoterms.

M17

M17 — Amazon FBA Setup

Shipment plans, prep, labeling, receiving.

M18

M18 — Amazon FBM Setup

Self-fulfillment, SLAs, buy-box impact.

M19

M19 — Product Listing Creation

Titles, bullets, description, backend.

M20

M20 — Amazon SEO

A9/A10 algorithm, indexing, ranking.

M21

M21 — Product Images

Main image rules, infographics, lifestyle shots.

M22

M22 — A+ Content & Brand Story

Modules, comparison charts, brand narrative.

M23

M23 — Pricing Strategy

Margins, repricing, buy-box wins.

M24

M24 — Inventory Management

Forecasting, IPI score, restocking.

M25

M25 — Amazon PPC Advertising

Campaign structure, bidding, ACOS/TACOS.

M26

M26 — Sponsored Products

Auto, manual, exact/broad/phrase.

M27

M27 — Sponsored Brands

Headline, video, store ads.

M28

M28 — Sponsored Display

Retargeting, audiences, off-Amazon.

M29

M29 — Product Launch Strategy

Honeymoon period, giveaways, PPC ramp.

M30

M30 — Reviews & Ratings

Vine, request-a-review, TOS-compliant tactics.

M31

M31 — Coupons & Promotions

Coupons, Prime discounts, deals.

M32

M32 — Lightning Deals

Eligibility, timing, forecasting sales.

M33

M33 — Business Reports & Analytics

Brand Analytics, Search Query Performance.

M34

M34 — Profit Calculation

COGS, fees, landed cost, ROI.

M35

M35 — Accounting & Taxes

Sales tax, VAT, bookkeeping.

M36

M36 — Customer Service

Messaging, response SLAs, escalations.

M37

M37 — Returns & Refunds

Policies, reimbursements, FBA claims.

M38

M38 — Account Health

ODR, cancellation & late shipment rates.

M39

M39 — Suspension Prevention

Risk signals, proactive controls.

M40

M40 — Appeal Writing

Plans of Action (POA), root cause analysis.

M41

M41 — International Selling

USA, UK, Canada, EU, UAE marketplaces.

M42

M42 — Amazon Global Logistics

AGL, freight forwarders, customs.

M43

M43 — Scaling Your Amazon Business

Product line expansion, brand equity.

M44

M44 — Virtual Assistant Management

Hiring, SOPs, KPIs.

M45

M45 — Automation Tools

Repricers, inventory, PPC automation.

M46

M46 — AI for Amazon Selling

AI listings, images, keyword & PPC optimization.

M47

M47 — Case Studies

Real seller journeys and teardown analyses.

M48

M48 — Live Projects

Hands-on assignments from research to launch.

M49

M49 — Templates & SOPs

Checklists, POA templates, AI prompts.

M50

M50 — Final Business Launch Project

Capstone: launch a real product end-to-end.

Tutor AI — AI tools for instructors

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Explore Tutor AI

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Who this is for

Designed for professionals in roles including:

  • Beginners & students
  • Freelancers & virtual assistants
  • Entrepreneurs & business owners
  • Existing Amazon sellers scaling up
  • E-commerce professionals & agencies

Ready to enroll?

Join thousands of professionals advancing their safety careers with AI-supported learning.